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Russell Simmons introduces Argyleculture.

Many young men who are immersed in the rebellious, flashy hip-hop culture tend to dress accordingly. Most could be identified by their clothing choice: baggy jeans, hooded sweatshirts and over-sized, football-style jerseys.

During the mid-1990s, fashion brands such as FUBU, Rocawear and Phat Farm fulfilled this clothing demand.

But, times change—as do people and trends. And for the young men that have graduated their style—there’s a brand that speaks to them: Argyleculture.

Created by hip-hop pioneer Russell Simmons, Argyleculture is designed for the man over the age of 25 who has “arrived” and is beginning to fulfill his dreams both personally and professionally, according to the company.

“The urban graduate needs a representation,” said Simmons during an interview at Macy’s in the Gallery at South DeKalb, where the clothing line is available.

Pulling from Simmons’ own sense of style, Argyleculture brings a fresh, stylish look to professional attire and classic looks. The suits, argyle vests, zip-up sweaters, plaid oxfords, polos and denims are appropriate most work and business functions. Yet, the brand still carries enough color and flair to be worn in an everyday setting as well.

With fashion trends leaning toward clean-cut, influences from traditional designers are represented. Simmons said designers such as Tommy Hilfiger and Ralph Lauren influenced some aspects of his line. “Tommy helped me start 18 years ago, he’s a big supporter.”

Though, considered by many to be a fashion mogul—as the creator of Phat Farm, Simmons is no stranger to hip-hop culture. Co-founder of Def Jam Recording, Simmons along with music producer Rick Rubin created the record label in 1984. Boasting a roster of legendary hip-hop acts such as LL Cool J, Public Enemy and the Beastie Boys, Simmons is a well-respected figure in the hip-hop culture.

“We’re still hip-hop…we’ve just grown up.”